Hot Music Video – Radioactive – Rita Ora

Rita Ora - Radioactive

ORA is the debut studio album by British recording artist Rita Ora, released in August 2012 in the United Kingdom through Roc Nation. The album was recorded from 2010 through to 2012. Ora enlisted a variety of producers such as will.i.am, Ester Dean, Drake, The-Dream, Kanye West and Stargate. In December 2011, DJ Fresh and Ora released Hot Right Now on YouTube. Ora spoke on the album saying “I wanted my first album to be about what I wanted to listen to when I heard an album.” Ora spoke on the time spent on recording her debut album saying “They gave me three years to do my album; two years to find myself and a year to record it.” For the recording of the album Ora enlisted the help of producers and writers such including J. Cole and producers including The Runners, The Monarch, Stargate, Chase & Status, The-Dream, will.i.am, Major Lazer, Michael Linney, Brandon Linney, Fraser T Smith, Chris Loco, Daniel Stein, Wez Clarke, The Invisible Man, Greg Kurstin, Jules De Martino and Diplo. Ora spoke on working with Drake on her debut saying “He’s given me some great songs which I was honored to take.” Rita has confirmed that the US edition of her debut album ‘Ora’ will differ from the UK edition. The album will be released in the United States sometime during early 2013. Check out her new video for her futuristic song “Radioactive” below…

Video Synopsis: In the Sia Furler penned track lifted off the album “ORA”. The Syndrome directed video puts Rita against sci-fi, extraterrestrial backdrop. In the sultry video, the British songstress looks so fabulous in her robotic and futuristic one piece leather outfit. It features various Illuminati references along with several spacey graphics and a few out of this world outfits. Including a costume by Asher Levine. The New York designer and MTV Style fave custom crafted the molded skin jumpsuit just for Rita. A statement look that takes cues from his own Spring 2013 collection. Asher revealed, “We had been talking to Rita Ora’s stylist for some time about possibly dressing her. When they got the direction for her new video and they needed a super futuristic cyber-type of outfit, they came to us.”

Sci-fi has never looked so freaking awesome right. Going in between the line between sultry and strong is harder than it looks but according to Asher, the secret in Rita’s case comes from the molding and silicone within the suit. Adam says, “We used the same texture that we’d molded for our latest collection for the video, and it was great timing, because the silhouette fills that bio-glam thing they were looking for and really shapes the line of Rita’s body.” Check out more from Asher Levine.

Rita Ora - Radio Active Tour 2013

Ora described the album cover saying that, “Everything was inspired basically by being bossy, by being independent, and by taking your own. We made sure that everything had character. Everything about my pictures, I wanted them to be moments and to be something that you caught.” Ora worked with photographers Gomillion and Leupold.Ora also spoke about the title of the album saying the title represents more than just her last name, “Ora is my surname, but it also means time in my country, Kosovo and it definitely took me a long time to get this album – three years to be exact.” She revealed, “The crazy thing is I wanted the album to sound exactly like the subway, almost as if its just so free and raw.”

When speaking about the sound and groove of the album and its concept, saying it “definitely has pop in it, but you can hear influences of jazz in there, you can hear influences of Monica and Aaliyah, and then you can hear Gwen Stefani.”

Ora described the sound of her album saying “The way I sing and the way I am and the way I look is still very the same but you can hear my influences,” she says. “Like, I love No Doubt and Eric Clapton and Bruce Springsteen. It’s old school mixed with a pop kind of stream with a grit. It’s got attitude to it but it’s not ignorant. It’s just a cool fucking album in my eyes.” She stated the album will be influenced by her father’s record collection which, in addition to reggae, also includes such artists as Eric Clapton and B.B. King. Ora received mixed reviews from critics.

‘Radioactive’ has been described as a “Guetta-style dancefloor mode.” The song was written by Australian singer and songwriter Sia. Love and War is described as a “smooth jam” which features rapper J. Cole. “How We Do” has been described as a “sugary sweet pop record [that] kind of reminds us a bit [of] Jessie J‘s ‘Domino‘ and Katy Perry‘s popular song ‘Last Friday Night (T.G.I.F.)‘, but mixed with some dope.” The song How We Do (Party) was written by Victor Alexander, Kelly Sheehan and Bonnie McKee, the song borrows some lyrics from The Notorious B.I.G.‘s 1993 single Party and Bullshit. The lyrics revolve around relationships and parties. “Shine Ya Light” is the sixth single from her studio album, ORA. The song was released in October 2012 and was written by Chris Loco, Fraser T Smith, Laura Pergolizzi and produced by Smith and Chris Loco. The music video was filmed in Ora’s country and city of birth, Pristina, Kosovo. In the video (shown above), Ora is shown singing the song in various places in Pristina such as The New Born Obelisk.

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