Etam “Girls Only!” Lingerie Show: Rita Ora, Lilly Allen and M.I.A. Brought Music To The Runway

Etam Lingerie Show - Paris Fashion Week - February 2013

On February 26, Etam had officially opened its Fashion Week with its “Girls Only!” live lingerie show located at the Bourse de Commerce in Paris. For this sixth edition, of the Etam Lingerie Live Show, people saw several gorgeous creations coming from former Russian model, fashion designer (clothes & shoes), actress and philanthropist Natalia Vodianova, who currently lives in Paris, France. Vodianova designed these unique pieces for Etam collections that again created a sexy buzz to the creative sounds of the new international women’s musical scene, under the artistic direction of Mark Ronson. Already having been the first brand to broadcast its fashion show live on the web, Etam is innovating once again and ringing out Fashion Week throughout France. The Bourse de Commerce de Paris rocked out to the sound of these five exciting female artists: Rita Ora, M.I.A., Lilly Allen, Lykke Li and Selah Sue. Check out the performances by the artists and the lingerie models below after the jump…

Lykke Li is a Swedish singer, songwriter is signed with Atlantic Records. Lykke also professionally models for Viva Model Management agency. She has also mesmerized audiences with her singing and Magician remix version of her single I Follow Rivers.

Lykke’s music and writing often blends with the elements of pop, indie rock and electronic. She uses various instruments which can be found in her songs, including violins, synthesizers, tambourines, trumpets, saxophones and cellos. Lykke possesses the vocal range of a soprano. Her first debut album, Youth Novels, was released in 2008. Her second sophomore album called Wounded Rhymes was released in 2011. The album was featured on several lists of 2011’s best albums out during that year.

Etam Live Show Lingerie 2013 - Runway

Rita Ora is the new face of the British pop scene who topped the United Kingdom music charts twice in 2012. Rita had heated up the lingerie adorned runway with her hot single “How We Do (Party)”. The singer who in the past dated Rob Kardashian, wore another Emilio Pucci frock. Her gorgeous red lace dress with slash sleeves was styled with those popular Jimmy Choo black ‘Mogul’ lace-up boots. We have seen her wear this similar piece of clothing once before. Rita obviously loves Fashion Week especially since her BFF is model Cara Delevingne. They were on stage together as Rita was doing her thing, checking out the models while playing up to the cameras.

Lilly Allen is featured on the track “True Love” on Pink’s new album, The Truth About Love, released in September 2012. Allen also professionally changed her name from Lily Allen to her new married name, Lily Rose Cooper. According to the October 2012 issue of Q Magazine, the singer was currently in the studio and was, “throwing shit in the wall and seeing if anything sticks… It’s great to work at my own pace with no commitments other than to make music,” she added. Allen gave birth to her second child, daughter Marnie Rose, in January 2013.

Lilly made her live comeback, while hiding her shape from her admirers. Lily decided to cover herself up in a baggy multi-color maxi mid-length dress. The singer performed her song “Smile” live on stage. Lilly was happy that she had remembered the words to her song that day, which was her debut single off her first album, Alright, Still.


Selah Sue is a Belgian musician and songwriter. Her debut album, Selah Sue (2011) was a major success and went triple platinum after its release. Live on stage at Etam, Selah sang her popular hit single “Raggamuffin” directly off of her debut album.

At age fifteen Selah learned to play the acoustic guitar and started to write her own songs as well. When she was seventeen a Belgian producer asked her to sing some demos of his songs, after which Universal offered her a contract. She had refused, because she wanted to sing her own songs. At the same time she performed as the youngest and only female artist at the open-song contest Open Mic-avond at Het Depot in Leuven. Organizer and singer Milow (born Jonathan Vandenbroeck) had noticed her talents and asked her to perform in his supporting programme. Initially, Putseys managed to work out her musical career path while studying psychology at the Katholieke Universiteit Leuven. According to Selah, studying psychology helped her to understand more about human emotions, which was also was something that she has to deal with in her musical activities. Eventually, she continued doing warm up performances in collaboration with artists such as Jamie Lidell in London and Paris.

Selah often covers songs by Erykah Badu and The Zutons, but she has assembled a whole range of her own songs. Two of her well known songs are “Mommy” and also “Black Part Love,” both of which are carried out acoustically. Selah says she’s also heavily influenced by music artists such as Lauryn Hill, M.I.A. and Erykah Badu.

M.I.A. is a provocative British rapper recently collaborated and sang on Madonna’s single “Give me all your luvin”. M.I.A. also spent time looking at the thin and pretty curvaceous models as they strolled past her during the show. Each artist sang one song with Maya getting a second track to close the show with “Paper Planes.”

What did you think about the performance and the lingerie show? Please share your thoughts, opinions and comments with me about this mini-concert down below…

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